Video production and marketing are utilizing videos in the best possible manner to promote and market your product or service, increase engagement in your virtual and social channels, educate your users and clients, and reach your target audience with a new medium of interaction. Nowadays videos have become the core element of every digital marketing strategy for numerous reasons. For starters, human beings are visual species. Our brains are designed to depend upon visual cues for necessary, adaptive, and complex behaviour. In fact, viewers retain nearly 95% of a ‘message’ from a video as compared to 10% whilst reading the same ‘message’ in text.

That said, if a business or a non-profit enterprise desires to stay relevant these days, they have to start developing videos. However, the entire procedure from producing viral marketing videos to delivering them to the right audience is complicated. Many variables must be taken care of, from creating a definitive video marketing strategy and accumulating the footage to post-production to penetrate the right audience for business goals.

Does Video enhance my SEO too?

Video marketing has endless benefits, however, there's one in particular we need to focus on i.e. enhancing SEO. Search engine optimization has become such a useful tool for marketers; 64 percent of customers use it to search in their I-want-to-buy moments, and 71 per cent go to a retailer's website or App whilst they're in the decision-making stage. That means it's essential for your website to not only rank on search engine results pages (SERPs) but rank high. And that's wherein video comes in. Search algorithms are increasingly prioritizing web pages with videos and videos now appear in 55 percent of Google keyword searches.

Besides supporting your website's and business rank on relevant searches, videos additionally make your snippet (or the real result list content) bigger, relevant and more eye-catching, which means searchers will probably see it before they see other results on the page. However, it is imperative to understand the connection between videos and website ranking. Business websites with video content perform better than websites that don't have it, and eventually, search engines prioritize them. If Google bots see a website that engages customers, answers their questions, and offers an overall quality experience, they'll reward that site with a better rank. That is the sole reason why search engines need to do an excellent job in conjunction with video marketing.

Struggling with poor-quality videos on your social channels? Are you looking for expert professionals to help with comprehensive video production and marketing? Partner with WoorG today for creative video marketing services that will boost your sales by creating measurable results for your brand.